Why You Must Build A Product Funnel Into Your Product
Creation Portfolio
Proven Buyers It is far easier to sell products to people who have already proven that they are willing to get the credit card out. In comparison, selling to everyone else means you have to contend with all the freeloaders. If someone has already gotten their credit card out for you then not only do they have money but they also trust you too. This is why it is common for publishers to offer one time offers to their customers in the hope that they can increase the original order. High Ticket Products Are Normally Hard To Sell It is almost impossible to sell a high ticket product costing thousands of dollars to someone you have just met. But this is what many affiliates and product owners do all the time. The only way is if you warm up the prospect first. Work on them over a long period of time. This is why curriculum niches of constant development are the best for selling high ticket products and establishing the product funnel - let's see how it works: The Ever Increasing Funnel What you should do is to keep email lists of your buyers. Start by selling some cheap products for $20 to $50 each. Get your customers to sign up to your newsletter for updates and unannounced bonuses. Now you have a receptive email list of proven buyers. Your next product should be more expensive e.g. a $200 audio series. You should aim this at your list of existing buyers and some of them will jump at the opportunity. Again, get them to opt in to a new email list. Now you have an even more valuable list. Now repeat this process until you are selling private coaching and seminars for thousands of dollars. |
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