Why Every Website Owner Must Do Split Testing
Surfer Behavior When a surfer visits your site then you have their attention and can display anything you want to them. What they now go on to do is largely in your hands and you have a few seconds to get their attention. Simply put, you can make more or less money depending on how you arrange your page. Headline Especially for a product, the headline is so important. This is because the headline is the first thing that the visitor sees. Even if you are just running ads, it's important to have your ads "above the fold" - again this just means that they should be in your visitor's face as soon as they land on your site. The opening headline makes a huge difference on whether the prospect will be interested to read more on your page or immediately leave your site. When selling products, either your own or as an affiliate, simply changing your headline can as much as double your profits. Price Point The price of your product will also strongly affect your sales. Even in the real world, a store owner must carefully decide what to price his product at and then test it from time to time. But he is limited in the offline world. If he doubles his price just for testing then people might get angry about it. In the online world however, you can test several price points simultaneously and this is what I recommend you do - it is known as "split testing". If you visit "Google Website Optimizer" then you can get a free split testing tool for your own use. When testing prices, I recommend ending each price with a "7" because it is proven psychologically that buyers convert better this way e.g. test at $37, $47 and $57. |
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